Skip to the main content
Polestar 2
Charging

A space inside a box

Thinking outside the box is all very well, but where do you put the ideas?

A notebook, pen and miniature white Polestar in a box.

Polestar London, a temporary space in the Westfield London shopping centre in Shepherd’s Bush, is gearing up for its official opening. Given the safety recommendations in place due to the current pandemic, this opening couldn’t feature the eager journalists and cutting of the golden seatbelt that are hallmarks of a Polestar space opening. A challenge, then, to provide a Polestar experience while still acknowledging the circumstances. If we couldn’t get people to the space, we’d need to get the space to the people.

01/04

Polestar London.

Journalists were delivered a space-shaped box (constructed with flax fibres, a primary component of Polestar Precept), along with a ribbon to cut, scissors to do the cutting, a Polestar scale model, and an array of locally sourced, sustainably gathered refreshments. And given that we’re the guiding star, we sent a Polestar 2 in each of the four directions to get the ingredients.  

Sometimes, an outside-the-box solution arrives in an actual, fully recyclable box.

Related

An example of what the Polestar Energy app will look like on a mobile phone

Polestar Energy: Meet the app that’s changing the way drivers charge

The Polestar Energy app is here, and it has been designed to save owners money, take the guesswork out of optimal charging times, and make charging more efficient. Oh, and it’ll even reward you for plugging in and supporting the grid.

Polestar Additionals: Find the perfect Christmas gift for the holidays

It’s beginning to look a lot like Christmas. The temperature is dropping, the days are getting darker, and you are approaching the yearly task of deciding what to buy for your loved ones. Regardless of whether you dread the task, or can’t wait to wrap those gifts, you’ve come to the right place. This is the shopping guide for all Polestar additionals.

The Ultimate EV Handbook: Make the most of your digital assistant

With Google built-in, you can do so much more than simply navigate to that meeting or hunt for your favourite pop song. Turn the digital dial up a notch and learn how to control tech in the smart home or synchronise your busy diary with Polestar infotainment systems.