News

The choices we make are increasingly being shaped by eco-consciousness. Whether it’s reusing and recycling, choosing more environmentally friendly transportation, or supporting brands that prioritise sustainable practices, our decisions can significantly impact our environmental footprint. One company is on a mission to make its interior design products the obvious decoration choice for the eco-friendly shopper. Meet Paper Paste Living.

For most people, when they think of rally drivers, they think of Scandinavians. Strong stoic types, sat behind a wheel, tearing through asphalt, gravel and snow at breakneck speeds. But that's not the full picture. These racing drivers fundamentally changed the way cars were actually driven. They did things differently, building faster lap times in new ways. And today, we are lucky enough to talk to one of the greatest of them all: Stig Blomqvist.

A prototype Polestar 5 brought extreme fast charging a step closer following the successful demonstration of the company’s next-generation battery pack. Using StoreDot’s unique silicon-based cells, the test achieved charging speeds in excess of 350 kW. We spoke to Polestar Battery System Chief Engineer Jens Groot to discover how charging history was made on Sweden’s west coast.

Austrian designer Julia Koerner, renowned for her innovative work in the realms of architecture, product design, and fashion, offers a unique perspective on the convergence of technology, sustainability, and creativity.

Have you ever wondered what clay, raindrops, and wind tunnels have in common? They all play pivotal roles in ensuring your Polestar is safe, energy-efficient, and exciting to drive. But that only scratches the surface. We talked with Anders Gunnarsson, Polestar’s Manager of Quality and Industrialisation Design Exterior, to learn more about the fascinating world of aerodynamics.

At Polestar, nothing is left to chance. A car with the Polestar badge on its nose has been painstakingly designed and engineered to suit the varied lives its drivers lead - after all, we all have different priorities, places to be, and things to do. So, while the Polestar 3 and Polestar 4 may seem similar to the untrained eye, in reality, there are plenty of differences both over and under the skin.

Sustainability is a big word. These 14 letters have the power to enlighten, engage, and enrage in equal measure. For some, it's an afterthought. For others, the only thought. Today, as we release our Polestar Sustainability report 2023, we speak to Linda Skogsberg to find out why sustainability is still front and centre at the company.

The night is dark and full of wonders. This could be the tagline for a wintery city in the north of Sweden. Jokkmokk (Sami for “River’s Curve”) is home to a 400-year-old local crafts market, some 4,000 residents, and the dancing green lights in the night sky, commonly referred to as Aurora Borealis.

Welcome to episode two of ‘What’s in my frunk’, where we follow athletes and adventurers in their daily escapades and uncover the essentials in their trunk and frunk. Whether it’s snowboarding north of the Arctic Circle or endurance running in the South Island of New Zealand, there are no limits. Today, it’s all about the latter.

Recently, we took our latest creation, Polestar 4, to an exclusive behind-the-scenes press event at the Hällered Proving Grounds, just under an hour east of Polestar HQ in Gothenburg, Sweden. Journalists from various outlets and markets around the world were invited to get a feel for this new addition to the Polestar family. Here's what went down.

With a deep respect for craftsmanship, tradition, and expertise – and a progressive approach to materials and colour – Sebastian Herkner designs objects of desire. But not just any objects; these are products that stand the test of time. Our special contributor, Nargess Banks, speaks with the award-winning designer about his iconic Bell Table, Polestar's design "freedom", and why it's important we reengage our human senses.