Upholstery

This is something clearly demonstrated in the world of automotive. Leather, for instance, has been the last word in luxury for decades. It’s communicated a feeling of premium exclusivity, found in high-quality vehicles. Wood, similarly, transmitted a message of quality, of a lack of compromise.  

It’s not only the traditional materials, however, that communicate. New, innovative materials can also speak of luxury, of durability, all while adding a few new messages of their own.  

Such as sustainability. Or traceability. Or animal welfare.  

MicroTech, Polestar 3’s answer to the WeaveTech of Polestar 2, is a vegan upholstery created from renewable vinyl and recycled polyester textile. The wool upholstery of Polestar 3 is fully traceable, realised entirely in animal-welfare certified yarn. And the Nappa leather, in both Zinc and Jupiter colours, is provided by Bridge of Weir, animal-welfare traced and adhering to the Five Freedoms.

Materials send a message. And if the material is innovative enough, and designed thoroughly enough, it can send more than one.